Where fans watch football
Plan your own game day strategy by understanding where your customers are watching football and providing the eats they need.
The majority of fans prefer watching the game at home
Watching football itself is a team sport, and viewers reportedly like having a home-field advantage. According to DoorDash’s football fan research, 77% of viewers prefer watching the game at home. Almost half of this group enjoys the game with their friends and family, and 13% prefer watch parties with large groups.
This means game day is a huge opportunity to boost delivery and takeout sales, if you can lean into the excitement and deliver hot-and-ready fan favorites.
When outside the home, football fans head to the stadium and sports bars
Even those fans who don’t watch at home — about 16% will head to a stadium or sports bar — represent an opportunity to encourage dine-in sales with football tie-in promos or special menu items.
Entice stadium goers by offering crowd-sized portions of their favorite tailgating eats for pickup en route to the game. On-premise diners still want the communal feel of the stadium experience while watching on the small screen, gravitating toward shareable apps. “Our special menu items, such as football-themed platters and shareable wings, are always a hit,” shared Will Smith, owner of Grails in Miami.
When fans watch football
Timing is just as important as location when it comes to planning effective promotions and experiences for your customers. According to DoorDash’s football fan survey, 62% of fans “always or usually” watch the game live, which can give you a pretty good estimate for when you’ll see an uptick in game-day orders and enable you to plan accordingly.